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Are you maximising your marketing budget?
30 Jul 2024By Charlotte Murray, commercial director, Marketing Delivery Marketing spend is a crucial enabler of vehicle sales, but greater investment doesn’t always correlate to greater sales volumes. Careful allocation of budget on the most effective marketing channels, which target the right customers at the right time, will better maximise ROI compared to a broad-brush approach. Each […]
Why the awards keep coming for one Welsh retailer
30 Jul 2024In Kia’s recent dealer excellence awards, Gravells Kia Bridgend claimed the dealer of the year title for an astonishing third year in a row. Not content with beating 189 other Kia retailers to the top prize, the business also picked up the sales excellence aftersales excellence accolades. Finally, keeping things in the group – Gravells […]
How a tailored tyre policy could inflate profits
30 Jul 2024Ensuring strong availability of tyres – and maintaining a good level of expertise – can drive your business forward like few other aftermarket essentials. It goes without saying that tyres are the bread and butter of any successful operation, but there’s much more potential than meets the eye. A close working relationship with a leading […]
