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The importance of a robust aftersales strategy for van dealers
24 May 2022Data from the SMMT reveals that registrations of light commercial vehicles (LCVs) dipped nearly 30% year-on-year during April 2022 (see more on page 23). This brings into sharp focus the need for aftersales revenue streams for van retailers to offset this.
The changing customer journey and how to get ahead of buyers’ enquiries
24 Mar 2022PARTNER FEATURE: For many motorists, the timing of vehicle purchases has long been guided by the cyclical nature of finance agreements. However, post-pandemic many dealers are reporting a shift towards ‘customer renewal’ rather than ‘vehicle renewal’, where a change in personal circumstances is the primary trigger.
Why engagement is key to customer retention
25 Jan 2022PARTNER FEATURE: It might sound obvious to suggest that customers need to be engaged to stay loyal, but that doesn’t stop businesses in every retail sector favouring a one-size-fits-all approach to mass communication.
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