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Why you need to make data king while the market goes crazy

02 Dec 2021

It’s no secret that the used car market is in turmoil right now, but things are not going to return to normal any time soon, says Auto Trader’s product director, Karolina Edwards-Smajda.

The new way that you need to qualify customers

02 Dec 2021

Mark Fennelly, ASE’s head of global consulting, says that customers’ online experiences over the last two years means that sales teams need to adapt their early qualifying questions.

Why you shouldn’t offer to get a customer the car they say they want

25 Nov 2021

The single statement “No, but I can get you one” when a customer asks for a vehicle you don’t have in stock is one that costs more money than almost anything that a retailer can do, says US-based trainer Joe Verde. This is for two key reasons.