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Issue 81
How consumers will be reading your eco adverts
29 Oct 2021The Competition and Markets Authority (CMA) is clamping down on green claims in adverts that are made without basis, saying that companies have until the end of the year to ensure their marketing matches up. It is planning a full review of green claims at the start of 2022, looking at on and offline ads.
The lost leads that can be brought back through the door
29 Oct 2021PARTNER FEATURE: With showrooms closed by repeated lockdowns, customers on the hunt for a new or used vehicle had no choice but to use digital channels to explore potential purchases. The change in behaviour that was brought about by necessity has now become deeply ingrained, and many retail outlets report that ever-greater numbers of customers […]
Where are we going? The future for retail in 2023 and beyond
29 Oct 2021The fourth Cox Automotive and Grant Thornton Insight Report has cast its eye over the state of automotive retail and made some predictions for where things are heading in the medium term.
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