Using data to drive those critical decisions

Partner feature: There’s a growing awareness among successful automotive retailers that a good end-to-end business intelligence platform can be much more than just a tool for the finance department. Real time data gathered from across the business, and presented in a quick, easily understood visual format, can drive operational actions on a daily basis.

Perrys Motor Sales is using our Mazeinsight dashboards across the business to present managers with vital insights. The dashboards can be customised to choose the key performance indicators that are appropriate and relevant for the business.

Data at a glance

Unlike other dashboards it’s not just a signpost to where to look for the data, Mazeinsight gives you direct access to the information so that operational managers can take whatever action is needed to resolve the issue quickly and maximise performance. 

For instance, in the fast-moving used car department, managers can use Mazeinsight to view top level data such as stock-turn and overage reports across the group, by brand or by site. Then, because the data is all together in one powerful platform, they can drill right down to look at the specific detail of each vehicle without the need to revert to the DMS.

John Vilums, regional director at Perrys, told us: “One of the biggest wins of the system has been how quickly we can alter things and see the immediate impact on the bottom line. There are no spreadsheets flying around everywhere, everything is in one place.”

Sales tracking

Award winning Steven Eagell Group is using Mazeinsight to drive its sales activity reporting and, most recently, its highly competitive sales league.

Mazeinsight takes data from multiple sources and systems across the business and can present it in a unique, side-by-side format. Senior managers can easily compare on a site by site, region by region or sales-exec by sales-exec basis across key indicators, such as unit sales, F&I or service plan penetration.

Paul Parsons, aftersales director for Steven Eagell Toyota says: “Our sales managers, service managers, parts managers are all very competitive and nobody wants to be at the bottom of the league. Mazeinsight is where every manager looks for this, every single day.”

Decision making

We all recognise motor retailing is very complex, with operational managers having to make critical decisions on a daily basis. Underpinning those decisions with accurate, real time, consistent data means you can monitor performance and drive profitability at all levels of the business, all the time.

By Tracy Ellam, commercial director at Mazepoint

If you would like a free demonstration of Mazeinsight, call 07375 675384 and speak to our experienced automotive team.