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What motorbike buyers can teach us about great customer experience
29 Jul 2021Having worked in the automotive business before moving over to motorcycles, I am aware of some obvious differences between the two types of customer. Even the same customer can be different, depending on what they are looking to buy. You’ve got a Mr Smith who drives a BMW 5 Series, and that’s his mode of […]
Focus on sales team integration to ensure Q2 and Q3 success
14 May 2021The long-awaited showroom opening of 12 April has now passed and, as we have previously discussed in this feature and as other motor retailers have stated, we can expect an uplift in used car activity, but not the deluge of customers that some in the sector have forecast. To ensure that we maximise sales and […]
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