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Saved by aftersales? Proactivity could bring bookings forward
22 Jul 2021Showrooms and workshops across the UK continue to step up their digital communications to welcome more customers back, but data accuracy remains a significant challenge. Many customers have put essential servicing and MOTs on hold during the past year, and the government permitting extensions to MOT due dates has meant dealers and customers alike have […]
Three quick wins to boost aftersales profit by £14,000 right now
21 Jul 2021Partner feature: As showroom doors open again, some dealers will experience a flurry of activity on the salesfloor, but what about workshops? How can businesses maximise service-bay utilisation and increase customer retention in an environment where some crucial CRM data is out of date following multiple lockdowns? Whether you are an independent solus operation or […]
How to make social media work for your sales
14 May 2021Partner feature: After more than a year of intermittent lockdowns, it is very unlikely motor retail will ever return to the pre-Covid ‘normal’. The pandemic has transformed the way people research and purchase goods, notably with more people browsing via social media platforms to facilitate these transactions than ever before. Reliance upon online purchasing has […]
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