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Sell the value not the numbers
15 Oct 2021With the constant upward movement of used car trade prices, sales people need to sell the customer value proposition not just the numbers, says Mark Fennelly, ASE’s head of global consulting. This may mean focusing on other elements such as SMR costs, the ease of dealing with a local retailer that knows the car and […]
Why every sales person should think years in advance
10 Sep 2021It is undeniable that sales staff are crucial to securing the first car sale to a customer that is new to the business. Regardless of where the lead comes from, a good sales experience will ensure they drive away happy, while a bad one might well see them heading down the road to a rival. […]
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