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How telematics can help boost test drives and sales
12 Nov 2021What do customers seek from test drives? AX’s research shows nearly two thirds of drivers favour unaccompanied test drives over one with a salesperson present. It also found that customers prefer longer test drives: 62% seek test drives lasting between 15 minutes and two hours, and a further 19% seek test drives that last more […]
Win multiple sales at once by learning a few fleet facts
29 Oct 2021While big fleet operators might go straight to a major leasing company or the manufacturer, smaller businesses are likely to go to their local retailer. By ensuring your sales team is well versed in the matters affecting fleet buyers – tax laws, which fees are tax deductible, AMAPs (Approved Mileage Allowance Payments) and secured asset […]
Why you don’t need to ‘wow’ customers
15 Oct 2021A lot of customer experience talk that is bandied around is all about the ‘wow’ factor. Indeed, I can cite many examples I have used over the years to illustrate the wow factor element of CX. Whilst wow is great, it is much of the time just a bonus in the eyes of the customer. […]
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