Don’t shout “Shout about your car figuratively not literally – using all capital letters in an advert, even to emphasise a point, is not only difficult to read but comes across as aggressive and make it seem as if the information is being shouted at the reader,” says Auto Trader’s Chris Penny. “Using correct spelling, […]
The Competition and Markets Authority (CMA) is clamping down on green claims in adverts that are made without basis, saying that companies have until the end of the year to ensure their marketing matches up. It is planning a full review of green claims at the start of 2022, looking at on and offline ads.
Used car sales might be easier now than at other times, but that doesn’t mean that there isn’t room to improve your online adverts.
Two months full access to Auto Retail Profit website and two issues of the magazine, sign up for a free trial, no obligation & no payment details needed.
Popular Reads