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Automation or AI? What’s the best fit for your dealership strategies?
28 Apr 2022I will start this article with industry buzzwords that aren’t “digital retailing.” I already screwed that up, but the words I want to focus on are those claims by every automotive tech vendor: “AI powers our platform.”
Why you shouldn’t be afraid of letting robots talk to your customers
25 Jan 2022Artificial Intelligence will not surprise you… That’s because it’s incremental.
How a newsroom approach will get your marketing flying in 2022
25 Nov 2021I recently presented a session to North American dealers that I wanted to share with the Auto Retail audience. It’s a simple approach to building out your business’ content marketing calendar; I want you to think like a news channel. You may already be thinking, “so you’re asking me to push out the same amount […]
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