- ||
Search
How to guarantee your new customers come back time and again
05 Nov 2021Aim: Put in place the foundations of a post-sale customer relationship at the point of sale that is focussed on the customer’s potential needs and requirements for car change in the future. Background: We normally regard the delivery or handover stage as the final part of the customer journey; the customer moves into their ownership […]
How every sales person can learn how to create rapport with customers
01 Oct 2021Aim: Be able to better engage with customers and get them talking early in the process. How: Long-term customer relationships are based on mutual respect, trust and ‘common ground’. It all starts by creating a good rapport with the customer; however, this is becoming harder to do as more and more of our interactions are […]
Why you should be mystery shopping your rivals
02 Sep 2021Aim: Gain an insight to the customer world by creating and observing a typical sales interaction with a competitor and how it was handled. How: Ask the team to create a typical current customer finance renewal profile and detail on a whiteboard or flip chart. Identify a competitor vehicle alternative to the renewal vehicle identified […]
Two months full access to Auto Retail Profit website and two issues of the magazine, sign up for a free trial, no obligation & no payment details needed.
Popular Reads
