- ||
Search
Finance isn’t sexy but it can be the be the deciding factor for a knife-edge sale
22 Sep 2021As an F&I trainer I get this a lot, comments like “It’s not a sexy subject Andy”, or “How the hell will you make a whole day of finance interesting?” Well that’s pretty consistent feedback and has been for the last 37 years, but recently I got a new one from a delegate. She said […]
Why you should be telling your customers a story
17 Sep 2021Recently I was working with a large group of motor product managers for a premium manufacturer. I was simultaneously impressed at their encyclopaedic technical knowledge of their brand and their metal products and a bit mortified at their ability, or maybe difficulty, in communicating their knowledge to us mere mortals. It was done in a […]
Concentrate on value to perfect your finance deals
20 Aug 2021Every sales executive works hard to qualify the customer’s metal needs, but we should all be working just as hard towards their paper needs too. This is important to us, because we need to know what motivates a customer to buy paper which enables us to provide the customer with the truly informed choice of […]
Two months full access to Auto Retail Profit website and two issues of the magazine, sign up for a free trial, no obligation & no payment details needed.
Popular Reads
