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How to guarantee your new customers come back time and again

05 Nov 2021

Aim: Put in place the foundations of a post-sale customer relationship at the point of sale that is focussed on the customer’s potential needs and requirements for car change in the future. Background: We normally regard the delivery or handover stage as the final part of the customer journey; the customer moves into their ownership […]

Stop your customers becoming rivals’ conquest targets

29 Oct 2021

We all know that renewals customers take less time to deal, typically retain higher margin and are much easier to manage through the process. It seems strange that as a profession we would still prefer to chase deals that take longer to close, make less money and leave everyone happy but knackered afterwards? Satisfying yes, […]

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