Aim: Put in place the foundations of a post-sale customer relationship at the point of sale that is focussed on the customer’s potential needs and requirements for car change in the future. Background: We normally regard the delivery or handover stage as the final part of the customer journey; the customer moves into their ownership […]
We all know that renewals customers take less time to deal, typically retain higher margin and are much easier to manage through the process. It seems strange that as a profession we would still prefer to chase deals that take longer to close, make less money and leave everyone happy but knackered afterwards? Satisfying yes, […]
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