- ||
Search
Why buyers want speed and retailers want ease and how to aim for both
28 Apr 2022What motivates car buyers and the people that sell to them in 2022? What annoys them? These questions were just a couple of the focal points of a survey carried out by CDK Global and NADA Academy.
Why you don’t need to ‘wow’ customers
15 Oct 2021A lot of customer experience talk that is bandied around is all about the ‘wow’ factor. Indeed, I can cite many examples I have used over the years to illustrate the wow factor element of CX. Whilst wow is great, it is much of the time just a bonus in the eyes of the customer. […]
How every sales person can learn how to create rapport with customers
01 Oct 2021Aim: Be able to better engage with customers and get them talking early in the process. How: Long-term customer relationships are based on mutual respect, trust and ‘common ground’. It all starts by creating a good rapport with the customer; however, this is becoming harder to do as more and more of our interactions are […]
Two months full access to Auto Retail Profit website and two issues of the magazine, sign up for a free trial, no obligation & no payment details needed.
Popular Reads
