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How a newsroom approach will get your marketing flying in 2022

25 Nov 2021

I recently presented a session to North American dealers that I wanted to share with the Auto Retail audience. It’s a simple approach to building out your business’ content marketing calendar; I want you to think like a news channel. You may already be thinking, “so you’re asking me to push out the same amount […]

Are you letting walk-in customers walk out without buying?

01 Oct 2021

On average a walk-in customer visit without a manager intro or test drive closes at approximately 22%. That’s not too shabby! Now these data points are being generated by stores that have moved from open floors to managed floors. The customer experience is more optimised due to the fact the store is working on correcting […]

Beware of the sharks on your sales floor

24 Sep 2021

You know your sharks. The one who is selling more cars a month than the rest of the staff. Perhaps it’s only because they’re good at taking others off the market. Maybe it’s because they’re quick at identifying incoming cars. Do you know WHY they are successful? Maybe they’re burning up buyers? Cherry picking customers? […]

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