The pandemic has seen a dip in new-car registrations to the tune of around 1.3 million over the last two years, and this could rise to as many as 1.8-million by the end of 2022 according to estimates by data specialist Real Time Communications (RTC). RTC insights and data director, John Law, says: “While a […]
If a customer is treated well enough that you win their loyalty for multiple car cycles you only have to generate one lead for several sales and a host of aftersale work. This is not only cheaper, but also easier, than continuously prospecting for new leads. These six tips will help ensure customers trust you […]
It is undeniable that sales staff are crucial to securing the first car sale to a customer that is new to the business. Regardless of where the lead comes from, a good sales experience will ensure they drive away happy, while a bad one might well see them heading down the road to a rival. […]
Two months full access to Auto Retail Profit website and two issues of the magazine, sign up for a free trial, no obligation & no payment details needed.
Popular Reads