Aftersales is the financial engine room of auto retail. As the saying goes, dealers sell the first car from the showroom, and sell the next five from the service department.
We’ve all been there. ‘Would you like fries with that?’ The effortless genius of the McDonald’s upsell means they sell more meals than they do burgers. This is a fact that hasn’t been lost on JudgeService founder and MD Neil Addley, who says the same logic can be used to improve your rate of upsales.
Spring 2022 could see a dip in MOT demand by as many as 2m tests, with retailers warned to be on top of aftersales opportunities to make up the shortfall.
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