Notes from the meeting room: Jon Cook, Heycar trading manager

Why was the meeting called and who was in attendance? To find a way to counter the current challenges faced by dealers as a result of stock shortages. The Heycar leadership team of CEO Mat Moakes, CCO Karen Hilton, CFO John Sweeting, COO Vik Barodia, CTO Matt McGuire and CMO Tracy Woods attended.

What was top of the agenda? How Heycar could best continue to offer the stand-out support to its network of dealers that it has become renowned for – amid the ongoing supply chain disruption that is limiting available stock of both new and used cars.

What was decided as a result of the meeting? To launch the Trade Up initiative. The innovative support scheme sees Heycar provide dealers with £250 for every part exchange they buy from a Heycar lead and list on the platform during July, allowing dealers to get a deal over the line or protect their margins.

Any other business? The team also discussed how they could get more stock to dealers by encouraging customers to part exchange. It resulted in a new incentive where visitors to Heycar are automatically entered into a prize draw to win a year’s free fuel when they include their part exchange details.

When is the next meeting, and what is it about? Our leadership meetings will continue on a weekly basis where we will reinforce our commitment to supporting the nation’s dealers by responding to changing behaviours with new initiatives to drive better returns their way.