The automotive retail landscape is undergoing a period of major change with the arrival of automotive brands who are looking to break into a market that has been dominated by legacy manufacturers. It is well-publicised that Chinese OEMs are coming in big numbers, but what does that mean for the market in general and also the existing retailer network?

The most recent Auto Retail Live webinar looked at this area as an extension of the New Entrants Report, published in association with Auto Trader. Expert opinion came from: Victor Zhang, country director of Omoda & Jacecoo UK; Andrew Pilkington, deputy CEO – sales and marketing, Vinfast UK and Ian Plummer, commercial director of Auto Trader.
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