Four ways to hone your lead generation skills

There is only so far that repeat business and adopting the same old tried and tested approaches to attracting new business can take you. Dynamic and successful businesses need to be aware of the market and look to stand out and not be afraid to change course when in search for new leads. Here are five tips that could make a difference to your business.

1 Reconnect with previous contacts

One of the best ways to increase your sales leads in the automotive industry is by following up with lost prospects. Every sale means there are a dozen automotive leads who were potential sales that didn’t close. Re-engaging with these potential car buyers is an excellent way of getting warm leads and converting them into sales.

The most effective contact is made via email and potentially the old-fashioned telephone. Another viable option is to build and cultivate a LinkedIn profile where your network can see your activity clearly.

2 Partner with local businesses and influencers

It’s a big effort to keep up with trends these days – but the rewards can be worth it. Make sure your brand is keeping up with the times by teaming up with popular influencers. You can also collaborate with local organisations who may have access to qualified leads you have a high chance of converting into your sales lead generation funnel.

Also be sure to cross-promote other businesses that complement yours, such as car wash companies vehicle detailing businesses. Keeping your operation visible in the local community can also help generate leads and build success, so be sure to participate in community events.

3 Up your video game

Content is key to developing more leads in the whole sales industry – and therefore more car sales and revenue should follow with more engagement. Your video content should comes in a range of forms, such as how-to guides, blog posts, memes, videos and anything else that might get people’s attention.

Remember that when car buyers are interested in a vehicle, they want to know all the details about it. This is a prime opportunity to create a video where one of the sales staff walks them through the car’s features.

Make sure the person in front of the camera is charismatic and eloquent enough to get the information across.

4 Register a referral scheme

A cost-effective way of generating excellent leads is to create a thriving referral program with past car buyers. Keep your customers happy from the start and they will want to tell everyone about you. Give them incentives to let other potential leads know about your business – and how you helped them get into the car of their dreams. This will help encourage them to let their family members, business associates and friends know about you, what you offer and the excellent customer service provided by your salespeople.

Rewards can come in a range of forms, but some of the most popular and useful (to them – and you and your business) are: aftermarket vehicle accessories; gift cards; retailer store credit and discounts on services.

All these are excellent lead generation strategies for getting happy clients to bring more customers in – and do some of your sales lead generation for you.